GAC: From Brand Building to Local Market Action

Project Overview

For a family ICE vehicle in a niche European market, we used a regional TikTok challenge, commuting and family-use content, and short-form livestream windows to build awareness efficiently. Frequent Q&A on fuel cost, pricing, policy and practicality moved audiences toward enquiries and showroom visits.

Core Services Used

• • Launched a regional TikTok challenge rooted in real-life participation
• • Produced lightweight videos on commuting, family space and fuel economy
• • Scheduled short live windows across morning, lunch, evening and late-evening periods
• • Answered pricing, policy and ownership questions with direct showroom booking paths

Service Scope

• • TikTok Challenge
• • Short-Form Video
• • Fragmented Livestreaming
• • Community Engagement
• • Store-Visit Conversion