Cairns: Building a Social-to-Sales System for B2B Buyers

Project Overview

For commercial-vehicle buyers in Latin America, we built a B2B acquisition system around payload, durability, fuel efficiency, maintenance policy and fleet procurement. Vertical Facebook livestreams, trade communities and one-to-one private follow-up converted specialist content into actionable sales opportunities.

Core Services Used

• • Ran weekday daytime Facebook livestreams for professional audiences
• • Demonstrated payload, rough-road capability and durability in practical tests
• • Explained specifications, maintenance plans, financing and fleet customization
• • Moved high-intent prospects into private groups for one-to-one sales follow-up

Service Scope

• • B2B Content Strategy
• • Facebook Livestreaming
• • Community Operations
• • Lead Qualification
• • Sales Enablement