Panetties: Turning Product Discovery into Social Commerce Growth

Project Overview

For Panetties, we connected Rednote discovery with Tiktok(Mandarin) livestream conversion. Audience insight, product-message development, scenario-led posts and creator content built consideration, while livestream scripting, presenter training, merchandising and media optimization converted demand into sales.

Core Services Used

• • Built content themes and value propositions from audience pain points and use cases
• • Planned searchable, experiential and comparison-led Rednote posts
• • Designed Tiktok(Mandarin) live scripts, pacing, product mechanics and interaction prompts
• • Iterated creative, audience, traffic and conversion performance through data review

Service Scope

• • Audience Insight
• • Rednote Seeding
• • Tiktok(Mandarin) Livestreaming
• • Presenter Training
• • Paid Media Optimization