Nissan: From Brand Building and Product Promotion to Qualified Test Drives

Project Overview

For Dongfeng Nissan in Southeast Asia, we built a connected growth journey around brand building, product promotion, range, charging, after-sales support and everyday driving scenarios. Localized short-form content and bilingual live sessions moved audiences from brand awareness and product interest to lead qualification, dealer follow-up and test-drive visits.

Core Services Used

• • Built a local bilingual content and presenter rotation for evening peak hours
• • Turned real-road, commuting, charging and feature demonstrations into a short-video series
• • Added model Q&A, offer explanation and test-drive booking paths to live sessions
• • Qualified leads by intent, budget, location and purchase timeline before dealer handoff

Service Scope

• • Localized Content Strategy
• • Short-Form Video
• • Always-On Livestreaming
• • Lead Qualification
• • Dealer Conversion Support